UX Data-Driven Product Designer
About
Hi, I’m Vic!
I am a seasoned product designer with over a decade of experience in web technology and digital media. I love a good design salad of digital and physical products blended with strategy, service, and a grain of salt.
Work
I draw maps and diagrams to guide teams through systems and complex concepts to define meaningful categories, information architectures, functional requirements, content structure, navigation, and interactions.
Bridging Design thinking with Development for digital products, I participate in the research, analysis, design, implementation, and testing phases.
Portfolio
Explore my research methodologies, where I dive into user needs and behaviors to inform design decisions. This collection features a series of detailed case studies and artifacts demonstrating my approach to user-centered research.
This collection includes a curated selection of UX design artifacts. Each example represents a critical step in the design process, from information architecture, flow diagrams, and wireframes to high-fidelity user interface designs and interactive prototypes.
This collection highlights various approaches and methodologies I've used for creating successful and high- impact products. Each case study delves into the challenges faced, the solutions implemented, and the results achieved, providing valuable insights for anyone involved in product development and business strategy.
Services
Product Design
I create seamless user experiences across desktop, mobile, and VR platforms, integrating user insights gained through user research to ensure that my designs are intuitive and aligned with user expectations and needs. By leveraging these insights, I craft interfaces prioritizing usability and engagement, ultimately enhancing user satisfaction and product effectiveness.
Key Offerings
- Wireframes and prototypes
- User flow charts
- Interaction design specifications
- Usability testing and reports
- Visual design assets
- Responsive design for desktop, mobile, and VR
Design Systems
I aim to create a foundation for consistent and user-friendly experiences across your product. I focus on ensuring that every component is connected and efficient, which allows us to scale products with high usability and maintain a cohesive brand experience. My approach to design systems ensures that as your product grows, it remains intuitive and easy to use for everyone.
Key Offerings
- Design system documentation
- Component libraries
- Style guides and branding guidelines
- UI patterns and templates
- Design tokens and assets
- Implementation support and consulting
Strategy & Vision
I focus on aligning user needs with business objectives to drive meaningful results. I believe the best products are born from a deep understanding of both the users and the business. Through collaborative brainstorming workshops, I help teams uncover insights and develop a clear vision that drives product success and resonates with users.
Key Offerings
- User personas and journey maps
- Competitive analysis
- Product roadmaps
- Content strategy
- Vision statements and design principles
- Workshop facilitation and summaries
Team Leadership
I champion collaboration and a user-focused design process, ensuring everyone on the team works toward successful outcomes. By encouraging ownership and fostering accountability, I create an environment where innovation thrives, and every team member feels empowered to contribute their best work.
Key Offerings
- Project kickoff and planning sessions
- Design reviews and critique sessions
- Team workshops and training
- Sprint planning and retrospectives
- Stakeholder presentations
- Cross-functional collaboration strategies